Bengaluru’s luxury automotive landscape just got a significant upgrade. Italian luxury performance brand Maserati, in a strategic alliance with the VST Group, has thrown open the doors to its new flagship showroom in the heart of Bengaluru. But it wasn’t just a ribbon-cutting affair; the grand opening was marked by the thunderous regional debut of Maserati’s next-generation super sports car: the formidable MCPura.
The lavish launch, held on October 11, 2025, on St. Mark’s Road, signals Maserati’s robust re-entry into the South Indian market after a decade-long hiatus. This new facility isn’t merely a dealership; it’s Maserati’s third touchpoint in India, strategically placed in Bengaluru, following its established presence in Mumbai and New Delhi.
A Symphony of Italian Craftsmanship and Customer Experience
The new VST Maserati showroom is designed as a customer-first, premium retail destination, mirroring Maserati’s global brand identity. Stepping inside, clients are greeted by a refined lounge area, a concierge-style delivery bay, and interactive model walkthroughs. For those with a penchant for exclusivity, bespoke Fuoriserie personalization options allow owners to infuse their unique personality into their Trident-badged machines.
“The debut of the Maserati MCPura alongside the opening of our first Bengaluru showroom marks a milestone for VST Group as Maserati’s official partner in South India,” stated Arun Surendra, Chairman & Group Managing Director of VST Group. He further emphasized, “Our vision is to deliver a Maserati ownership experience in this region that reflects Italian craftsmanship, global standards, and VST’s tradition of excellence.”
MCPura: A New Benchmark for Super Sports Cars
The undisputed star of the evening was the Maserati MCPura, a supercar that evolves from the acclaimed MC20 and represents the purest vision of Maserati’s design and track-derived performance. This machine is a testament to Italian engineering prowess, built around a lightweight carbon-fibre monocoque chassis.
At its heart lies the iconic 3.0-litre twin-turbo V6 Nettuno engine, a masterpiece entirely crafted in Modena. This powerhouse churns out a staggering 630 PS at 7500 rpm and an impressive 720 Nm of torque. The result? A blistering acceleration from 0 to 100 km/h in just 2.9 seconds. The engine’s secret sauce is its Formula 1-derived pre-chamber combustion system with twin spark plugs, a technological revolution patented by Maserati.
Visually, the MCPura is a head-turner, featuring signature butterfly doors that not only improve cabin access but also flaunt the intricate carbon-fibre structure. For those who prefer open-top exhilaration, the Cielo (convertible) version boasts a pioneering electro-chromic glass roof that can transform from opaque to transparent in a mere second. Hand-built at Maserati’s historic plant in Modena, the MCPura Coupé is priced at ₹4.12 crore, while the Cielo variant comes in at ₹5.12 crore (ex-showroom, India).
You can visualize the MCPura’s captivating design and features here.
India’s Growing Appetite for Luxury Performance
The timing of this launch, coinciding with India’s festive season, underscores Maserati’s confidence in the region’s burgeoning demand for Italian design, performance, and craftsmanship. Bengaluru, with its vibrant community of entrepreneurs and tech-savvy enthusiasts, is clearly a strategic hub for Maserati’s expansion plans in the luxury segment.
VST Group’s partnership extends beyond just sales. The group is set to launch a state-of-the-art Maserati service facility in Bengaluru’s Whitefield area in Q1 2025, promising comprehensive after-sales support. Plans are also afoot for further expansion with additional facilities across key southern cities over the next year, solidifying Maserati’s commitment to providing a seamless ownership experience across India.
With this move, Maserati is not just opening a showroom; it’s unveiling a new chapter for luxury performance cars in South India, promising a thrilling blend of heritage and cutting-edge innovation to a discerning clientele.
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