It’s a big week for the Indian telecom sector! Tata Consultancy Services (TCS), one of the world’s leading IT companies, has announced a major new partnership with telecom giant Vodafone Idea (Vi). This isn’t just a simple deal; it’s a strategic, five-year collaboration aimed at completely transforming Vi’s customer experience.
On September 18, 2025, TCS and Vi officially announced their new partnership, focusing on modernizing Vi’s core business support systems (BSS) with an AI-driven platform. Think of the BSS as the behind-the-scenes engine that handles everything from customer accounts and billing to service requests and product launches. By overhauling this system, Vi is looking to make its operations faster, smarter, and more personal for its millions of customers.
The transformation will be powered by two of TCS’s flagship products: TCS HOBS™ and TCS TwinX™. TCS HOBS™ will provide the digital backbone, ensuring stability and seamless integration, while TCS TwinX™ will inject the power of AI and machine learning to offer hyper-personalized customer interactions and real-time responsiveness. This combination is designed to accelerate service delivery, ensure resilient performance, and give Vi the flexibility to adapt to changing consumer needs quickly.
This collaboration is a huge deal for several reasons. For Vi, which has been under intense pressure from competitors like Jio and Airtel, this partnership is a critical step in its turnaround strategy. By investing in a state-of-the-art AI platform, Vi is sending a clear message that it is committed to enhancing its service quality and attracting a new generation of users. It also strengthens a long-standing relationship between the two companies, which has been in place for over 15 years.
For the Indian telecom industry, this partnership sets a new benchmark for customer experience and innovation. As more and more customers demand instant, personalized digital services, AI and automation are becoming essential. This move by Vi and TCS could spark a wave of similar transformations across the sector.
Earlier, we had written about TCS’s collaboration with Qualcomm. It shows a clear and strategic shift. These aren’t just one-off deals; they signify a move by the company to become a major player in two of the most critical and fast-growing areas of modern technology: Edge AI and AI-driven digital transformation.
